Create a future beyond expectations
AIMING TO TOP THE MARKET
USD 625 million in sales by 2018
To become the world's No.1 auto care products company!
Bullsone, Korea’s No. 1 auto care products manufacturer and supplier, has the corporate philosophy of future growth,
extraordinary imagination, meeting challenges, advanced technology and mutual trust with customers.
With the nation’s only R&D laboratory devoted to auto care, Bullsone has continuously been able to offer innovative
products to customers. We spare no cost in researching and investing in the development of the auto care products.
Since its establishment in 2001, Bullsone’s business has steadily grown, posting sales of 77 million dollars in 2012.
Instead of being satisfied with these results in the domestic market, we have branched into the global market
by opening a branch in China in 2012. The future is with Bullsone, the world’s best auto care products enterprise.
WRITES A NEW HISTORY IN AUTO CARE INDUSTRY
The history of Bullsone has been one of overcoming a series of challenges.
Bullsone has grown into the industry’s No. 1 business by exploring new markets within the auto care products
industry. Its eco-friendly products, deriving from the will to care for customers, society and the environment,
have set the trend in the market. Bullsone’s diverse brands and its new, fresh marketing have helped the company
win the hearts and minds of customers. Now we want to write a new history in the global auto care market.
Bullsone is therefore forging ahead into the global market.
MAKE A BETTER TOMORROW
Innovative talents with international sense
Bullsone has grown to become a leader in the auto care products industry.
Based on expertise and know-how accumulated over the years, it decided to move beyond Korea and into the
global market. In becoming a global enterprise, it is essential to cultivate global human resources and that is
what Bullsone has done. Human resources are the basis of Bullsone’s superior technology, high-quality products,
and marketing and sales skills. Our human resources will allow us to successfully compete with global enterprises.
As such, it will continue to cultivate global leaders who are creative, professional and innovative.
BULLSONE, AS THE GLOBAL
Exploration of the global market, from China to Europe
Bullsone has achieved the rapid growth of 99 percent during the past three years, and it has proved the excellent
quality of its products and technology by obtaining the industry’s first TUV certification in Korea in 2012.
With such a successful foundation, Bullsone expanded its business into China, the largest automobile market
in the world, and now offers over 100 air care products, wiper blades and air fresheners, including BullsoneShot,
to 1.3 billion Chinese people. Bullsone’s success in Korea derived from the exploration of new markets in the auto
care industry. Bullsone’s entry into the global market started in China but it will spread to other parts of Asia and